08042132 is referenced by 61 patents and cites 63 patents.

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

Title
System and method for construction, delivery and display of iTV content
Application Number
10/390064
Publication Number
8042132 (B2)
Application Date
March 14, 2003
Publication Date
October 18, 2011
Inventor
Ruth Dawson
Nicasio
CA, US
Greg Thomson
Mill Valley
CA, US
Viva Chu
San Leandro
CA, US
Alex Chung
San Francisco
CA, US
Prakash Hegde
Mill Valley
CA, US
Matt Marenghi
San Francisco
CA, US
Lena Chane
San Francisco
CA, US
Leon Franzen
Novato
CA, US
David Brandyberry
San Rafael
CA, US
Sithampara Babu Niranjan
Larkspur
CA, US
David de Andrade
San Anselmo
CA, US
John Carney
Corte Madera
CA, US
Agent
Banner & Witcoff
Assignee
TVworks
PA, US
IPC
H04N 5/45
G06F 13/00
G06F 3/00
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