An interactive video window display system. A projector projects a visual image. A screen displays the visual image, wherein the projector projects the visual image onto a back side of the screen for presentation to a user on a front side of the screen, and wherein the screen is adjacent to a window. An illuminator illuminates an object on a front side of the window. A camera detects interaction of an illuminated object with the visual image, wherein the screen is at least partially transparent to light detectable by the camera, allowing the camera to detect the illuminated object through the screen. A computer system directs the projector to change the visual image in response to the interaction. The projector, the camera, the illuminator, and the computer system are located on the same side of the window.