08010404 is referenced by 75 patents and cites 83 patents.

A system and method for price and promotion response analysis is provided. Such a system is useful for a business to analyze the forecasted lifts associated with changes in price and promotion activity. The system sets the configuration of the response report, which includes price change and promotion change intervals. Promotions include temporary price reductions, displays, ads and multiples. Modeling data is received for the products. Forecasts, both non-cannibalistic and cannibalistic, are generated for the sales of the products dependent upon the price change and promotion change intervals. Forecasts include at least one of product forecasts, demand group forecasts, line level forecasts and category level forecasts. Suspect forecasts below a minimum confidence may be flagged. Confidence matrices may be generated which reflect accuracy of the forecasts. The response report may be generated by collecting the forecasts and the confidence matrices according to the configuration of the response report.

Title
Systems and methods for price and promotion response analysis
Application Number
11/933395
Publication Number
8010404 (B1)
Application Date
October 31, 2007
Publication Date
August 30, 2011
Inventor
Paritosh Desai
Santa Clara
CA, US
Suzanne Noel Valentine
Redwood City
CA, US
Jason Lee Gunnink
Arlington
VA, US
Sean Kervin
Denver
CO, US
Howard Yihzan Wu
Belmont
CA, US
Agent
Kang Lim
Assignee
DemandTec
CA, US
IPC
G06Q 10/00
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