07979877 is referenced by 50 patents and cites 29 patents.

Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

Title
Advertising methods for advertising time slots and embedded objects
Application Number
10/745899
Publication Number
7979877 (B2)
Application Date
December 23, 2003
Publication Date
July 12, 2011
Inventor
Ian Zenoni
Highlands Ranch
CO, US
Thomas Lemmons
Evergreen
CO, US
Thomas Huber
Parker
CO, US
Agent
Schwegman Lundberg & Woessner P A
Assignee
Intellocity USA
CA, US
IPC
H04N 7/10
View Original Source