A merchandise display system includes a base-and-divider assembly. The base-and-divider assembly includes a base portion adapted for operative coupling to a front rail, and a divider portion for dividing displayed merchandise into rows. The divider portion protrudes from the base portion such that the divider portion separates the base portion into a first portion and a second portion. A spring-urged pusher is mounted to a pusher track for pushing merchandise toward the front of a shelf. A retaining wall curves inwardly from a front edge of the divider portion along at least a portion of the first portion.