An e-commerce method involving on-line viewing of commercial article through a linking node for virtual merging on another structure. The method includes providing a host site accessible to an on-line viewer (shopper) and web-linkable to a retailer having an apparel site. These articles can be apparel from retail stores for viewing over the web, and the on-line viewer is linked to the host site. The shopper provides a personal-body structure, such as a photograph of a person captured in system memory, which is stored at the shopper's PC. Alternatively, the personal-body structure can be stored at the host site. Using the host site, the shopper is linked to the retailer's apparel site and images of articles are passed from that site to the host site. The images of articles are merged with the personal-body structure for view by the shopper.