07895076 is referenced by 72 patents and cites 610 patents.

Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.

Title
Advertisement insertion, profiling, impression, and feedback
Application Number
11/400031
Publication Number
7895076 (B2)
Application Date
April 7, 2006
Publication Date
February 22, 2011
Inventor
Gary Zalewski
Oakland
CA, US
Glen Van Datta
San Diego
CA, US
Andrew House
Foster City
CA, US
Yutaka Kagiwada
Tokyo
JP
Makoto Kubo
Tokyo
JP
Keiso Shimakawa
Kanagawa
JP
Shinichi Okamoto
Tokyo
JP
Kan Ebisawa
Kanagawa
JP
Masayuki Chatani
Tokyo
JP
Ken Kutaragi
Kanagawa
JP
Agent
Carr & Ferrell
Assignee
Sony Corporation
JP
Sony Computer Entertainment America
CA, US
Sony Computer Entertainment
JP
IPC
G06Q 30/00
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