07853969 is referenced by 15 patents and cites 42 patents.

Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Title
Log processing to determine impression values using reliable durations
Application Number
11/852791
Publication Number
7853969 (B2)
Application Date
September 10, 2007
Publication Date
December 14, 2010
Inventor
Simon Rowe
Berkshire
GB
Greg Hecht
Mountain View
CA, US
John Alastair Hawkins
London
GB
Michael A Killianey
London
GB
Iain Merrick
London
GB
Geoffrey R Smith
Mountain View
CA, US
Agent
Fish & Richardson P C
Assignee
Google
CA, US
IPC
H04H 60/29
H04H 20/14
H04N 7/16
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