07844491 is referenced by 105 patents and cites 31 patents.

In accordance with the present invention, there is provided a client application for enabling access to an online service and displaying advertisements while the user is accessing the online service. The client application receives play lists from the online service provider. The play lists include information about advertisements to be played and the order of play. The client application also receives match lists from the online service provider. The match lists include information about advertisements to be played when the user performs certain actions. The client application also displays a wide variety of sponsorship information in connection with the online service. The sponsorship information is displayed in hypertext format. The client application provides the user with information related to a sponsor when the user clicks on hypertext associated with the sponsor.

Title
Sponsorship/advertising for an internet client
Application Number
9/632774
Publication Number
7844491 (B1)
Application Date
August 4, 2000
Publication Date
November 30, 2010
Inventor
Mark Goldston
Beverly Hills
CA, US
Colin Giffen
North Ridge
CA, US
Shane Blaser
Camarillo
CA, US
Terry Warren
Santa Ana
CA, US
Marwan Zebian
Agoura
CA, US
Harold MacKenzie
Los Angeles
CA, US
Ronald Burr
Westlake Village
CA, US
Stacy Haitsuka
Oak Park
CA, US
Agent
Steven C Sereboff
Mark A Goldstein
SoCal IP Law Group
Assignee
NetZero
CA, US
IPC
G06Q 30/00
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