A system that employs an explicitly and/or implicitly trained model in order to return entity-specific computer-based search results is provided. The innovation can provide for a customized search model that focuses search in connection with achieving information that is meaningful with respect to goals of an entity. The model can be used to modify a search query in accordance with a goal of the entity or to generate the search query thereby returning meaningful and/or targeted results to the user. The system can automatically gather entity-related data thereafter determining or inferring a goal as well as training the model. Moreover, the system can selectively configure (e.g., order, rank, filter) and render results to a user based upon the model.