A method and system of learning, or bootstrapping, facts from semi-structured text is described. Starting with a set of seed facts associated with an object, documents associated with the object are identified. The identified documents are checked to determine if each has at least a first predefined number of seed facts. If a document does have at least a first predefined number of seed facts, a contextual pattern associated with the seed facts is identified and other instances of content in the document matching the contextual pattern are identified. If the document includes at least a second predefined number of the other instances of content matching the contextual pattern, then facts may be extracted from the other instances.