In one example, an apparatus and method are provided for rendering map images. In one example, an apparatus (e.g., a map server) includes logic for causing the transfer of tiled vector image data in response to a map request, wherein the vector data is associated with stored map data divided into a plurality of tiles. The tiled vector image data is transferred to a remote device (e.g., a client device) for rendering of the map image. Additionally, the vector image data may comprise one or more attributes associated therewith, the one or more attributes configurable by a receiving device. For example, the map image may be rendered (e.g., customized) based on one or more local attributes to vary the language used, colors, how items in the map are displayed, and other imaging characteristics of the map image.