The disclosure shows a retail display stand that can be used to display products sold in tapered packages. The display stand has at least one row of upper product apertures and a corresponding row of lower product apertures. The lower product apertures have a lateral dimension that is smaller than the corresponding lateral dimension of the upper product apertures. The stand also has distinct forward and back sets of product apertures. The back apertures have a lateral dimension that is smaller than the corresponding lateral dimension of the forward apertures. The difference in sizing causes tapered packages in the back row to sit in an elevated position with respect to the packages in the forward row of apertures, improving purchaser visibility of the back row of products and creating a better retail display.