An exemplary system and method are provided to sell a plurality of limited perishable products. The method may include offering to sell the first perishable product at first defined conditions that include an initial price and a minimum refund schedule; or an initial price, an incentive relative to another offer to sell the product, and a purchaser agreement to receive a directed offer. The method may include receiving an acceptance from a first purchaser; and making the first perishable product again available for sale if a first refund opportunity is exercised by purchaser. The method may include determining and offering a directed offer related to the first perishable product that may include a hold incentive or a release incentive option. The method may continue for additional products of the limited perishable products that are of the same (or similar) type and each having the same (or similar) expiration date.