07693827 is referenced by 119 patents and cites 36 patents.

A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.

Title
Personalization of placed content ordering in search results
Application Number
10/890854
Publication Number
7693827 (B2)
Application Date
July 13, 2004
Publication Date
April 6, 2010
Inventor
Stephen R Lawrence
Mountain View
CA, US
Andrew B Fikes
Los Altos
CA, US
Jeffrey L Korn
New York
NY, US
Oren Eli Zamir
Nyack
NY, US
Agent
Morgan Lewis & Bockius
Assignee
Google
CA, US
IPC
G06F 17/30
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