Systems and methods are provided for selling goods and services in conjunction with the Internet. The system can receive session information on a customer's website session (e.g., goods and services the customer is searching and metadata about such search and the relevant products) and customer information on the customer. The system can determine from the received information whether the customer is a candidate for sales assistance from a sales associate. The system can create and index information on available sales associates, match the customer with at least one sales associate based on the customer, session, and sales profile associate information, and facilitate communication between the sales associate and the customer (e.g., via chat, VoIP, email, PSTN, etc.). Additionally, the system can provide information on the customer, products or services in which he/she is interested, and collateral sales materials and selling techniques to the sales associate based on the sales opportunity.