07640562 is referenced by 146 patents and cites 5 patents.

A method for selecting advertisement in a Set Top Box (STB) of a television network comprises receiving advertisement selection information for one or a plurality of advertisement associations. Each advertisement association associates an advertisement space with an advertisement. The advertisement selection information corresponds for each advertisement association to a value of probability for selecting the advertisement for the advertisement space. A selection of an advertisement for a determined advertisement space is triggered and a random value or a pseudo-random value generated. An advertisement is selected using the random value or the pseudo-random value, by selecting a determined advertisement association that associates an advertisement with the determined advertisement space and for which the corresponding advertisement selection information has a value of probability that relates to the random value or the pseudo-random value. The advertisement associated in the determined advertisement association is used.

Title
Selecting advertisement on a set top box in a television network
Application Number
10/533848
Publication Number
7640562 (B2)
Application Date
November 4, 2003
Publication Date
December 29, 2009
Inventor
Axel Taldir
Savigny sur Orge
FR
Franck Bachet
Houdan
FR
Oliver Bister
Boulogne Billancourt
FR
Hélène Bouilloux Lafont
Issy les Moulineaux
FR
Agent
Osha • Liang
Assignee
THOMSON Licensing
FR
IPC
H04H 60/32
H04N 7/16
H04N 7/10
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