07523087 is referenced by 34 patents and cites 19 patents.

The performance (e.g., in terms of selection rates, conversion rates, revenues, profits, etc.) of different ad landing pages may be evaluated and compared by (i) for a given ad or collection of ads, serving the ad with the different ad landing pages (e.g., by rotating through the ad landing pages), and (ii) collecting per ad landing page performance information. An authorized user may be provided with such per ad landing page performance information and may designated one of the ad landing pages to be used in future serves of the ad. An authorized application program may be provided with such ad landing pages performance information and may designate one of the ad landing pages to be used in further serves of the ad using such information.

Title
Determining and/or designating better ad information such as ad landing pages
Application Number
10/750365
Publication Number
7523087 (B1)
Application Date
December 31, 2003
Publication Date
April 21, 2009
Inventor
Salar Arta Kamangar
Palo Alto
CA, US
Sumit Agarwal
San Carlos
CA, US
Agent
John C Pokotylo
Straub and Pokotylo
Assignee
Google
CA, US
IPC
G06F 17/30
View Original Source