07499948 is referenced by 97 patents and cites 278 patents.

A personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user. The system comprises a user profiler, for determining a snapshot of a particular user of a web-based application, a rules editor for inputting a set of rules governing the business functioning of said web-based application, and a rules engine. The system then uses the set of rules to make decisions about the particular user and the business functioning of said web-based application, and to determine the content or business functioning of said web-based application as it applies to that user.

Title
System and method for web-based personalization and ecommerce management
Application Number
10/122599
Publication Number
7499948 (B2)
Application Date
April 15, 2002
Publication Date
March 3, 2009
Inventor
Thomas A Cook
Boulder
CO, US
Robert Bergman
Denver
CO, US
Tom Stamm
Louisville
CO, US
Daryl B Olander
Longmont
CO, US
Greg Smith
Westminister
CO, US
Agent
Fliesler Meyer
Assignee
BEA Systems
CA, US
IPC
G06F 7/00
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