07444658 is referenced by 117 patents and cites 144 patents.

A method and system for targeting advertisements. Advertisements are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.

Title
Method and system to perform content targeting
Application Number
10/16988
Publication Number
7444658 (B1)
Application Date
December 14, 2001
Publication Date
October 28, 2008
Inventor
Scott R Swix
Duluth
GA, US
William R Matz
Atlanta
GA, US
Agent
Scott P Zimmerman PLLC
Assignee
AT&T Intellectual Property I
NV, US
IPC
G06F 3/00
G06F 13/00
H04N 5/445
H04N 7/025
H04N 7/10
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