Reverse Link (RL) data rate allocation in a High Data Rate (such as 1xEV-DO) system as a function of Forward Link (FL) channel quality. Rate shaping of a throughput profile for multiple Access Terminals (ATs) is performed by adjusting transition probabilities associated with a data rate allocation algorithm. The RL maximum data rate per AT is adjusted to reduce the loading in a designated area and result in rate shaping of the cell and/or sector. In one embodiment, the maximum data rates are adjusted as a function of the FL Signal to Interference and Noise Ratio (SINR), such as measured per serving sector or as a captured sum total of FL SINR. In still another embodiment, the maximum data rates are adjusted as a function of differences in rise-over-thermal values between neighboring sectors.