07373599 is referenced by 383 patents and cites 69 patents.

A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product.

Title
Method and system for optimum placement of advertisements on a webpage
Application Number
10/366853
Publication Number
7373599 (B2)
Application Date
February 14, 2003
Publication Date
May 13, 2008
Inventor
Michael Radford
Los Angeles
CA, US
Paul Mineiro
Los Angeles
CA, US
Charles McElfresh
San Marino
CA, US
Agent
Brinks Hofer Gilson & Lione
Assignee
Overture Services
CA, US
IPC
G06Q 30/00
G06F 15/00
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