A high-speed labeling device (20) is provided for use on form, fill and seal packaging equipment or other types of thermoforming equipment. The device (20) includes a label dispensing unit (22) operable to sequentially and successively deliver a plurality of labels to a delivery location (56). A label transport assembly (24) is locates adjacent to unit (22) and has a shiftable label-receiving component (58) operable to receive labels (28). A control assembly (55, 68, 54a) is operably coupled with the dispensing unit (22) and transport assembly (24) in order to dispense the plural webs (28) as a group and without interruption in the movement of the component (58) during sequential dispensing of the labels (28). The device (20) can achieve labeling speeds up to 50% greater than those obtainable with conventional labelers.