07287267 is referenced by 58 patents and cites 23 patents.

An interactive television program guide is provided in which advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.

Title
Program guide system with advertisements
Application Number
10/947545
Publication Number
7287267 (B2)
Application Date
September 20, 2004
Publication Date
October 23, 2007
Inventor
Donald W Allison
Tulsa
OK, US
Michael D Ellis
Boulder
CO, US
Steven C Williamson
Broken Arrow
OK, US
W Benjamin Herrington
Tulsa
OK, US
William L Thomas
Bixby
OK, US
Kenneth F Carpenter Jr
Mount Laurel
NJ, US
Robert A Knee
Lansdale
PA, US
Steven J Reynolds
Littleton
CO, US
Thomas R Lemmons
Sand Springs
OK, US
Connie T Marshall
Muskogee
OK, US
Joel G Hassell
Arvada
CO, US
Edward B Knudson
Littleton
CO, US
Agent
Ropes & Gray
Assignee
United Video Properties
CA, US
IPC
H04N 5/445
G06F 13/00
G06F 3/00
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