A fully automated method of providing network services on demand is disclosed. The method includes receiving a request for download traffic from a user and beginning transmission of the download traffic to the user. The user is provided with the option of requesting better service level if required for an extra cost. If the user experiences poor service quality, the user then submits a service request by simply clicking a button. The NHCC then automatically identifies the customer traffic, determines the service parameters for the download traffic. With a global view of the existing network topology and conditions, the NHCC determines if the incoming service level request can be accommodated. If the network can be provisioned to accommodate the request, the NHCC sends traffic provisioning requests to Smart Nodes. The download traffic quality then improves thereby providing the customer with better quality of service. Thus, customers can request for better service levels on-demand with minimal knowledge of the existing network infrastructure.