07260823 is referenced by 195 patents and cites 43 patents.

Profiling a television viewer by monitoring and processing, locally at a television viewing environment, the viewer's interactivity (e.g., via a remote control unit) with the television viewing environment. Generating one or more profiles for each viewer based on one or more of the multitude of interactions of each viewer and on, in general, the viewing habits and preferences of the viewer. Automatically and reliably, detecting or inferring at a particular time, which specific individual or individuals, are actually interacting with the TV in household comprising more than one individual. Such viewer identification and profile generation can be used to facilitate the delivery of targeted content, including targeted advertising.

Title
Profiling and identification of television viewers
Application Number
9/998979
Publication Number
7260823 (B2)
Application Date
October 31, 2001
Publication Date
August 21, 2007
Inventor
Charles A Eldering
Doylestown
PA, US
Andrew J Rampulla
Quakertown
PA, US
Andrew Sutton
Norristown
PA, US
John A Schlack
Southampton
PA, US
Assignee
Prime Research Alliance E
VG
IPC
H04N 9/00
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