07240025 is referenced by 58 patents and cites 51 patents.

An internet advertising system and method that provides a seller self-serve control for creation, publication, and display of advertisements on internet media venues owned or controlled by entities other than the seller in a form automatically modified to comply with the media venues' presentation rules, which may include design or style standards for “look and feel,” editorial standards, and distribution factors. Self-serve, menu driven interfaces are provided for sellers to target internet media venues, and for internet media venues to enter their presentation rules. An ad modification engine processes or customizes the advertisement for publication and display on each internet media venue in compliance with the media venue's presentation rules. The system also includes an online reporting tool, an interface for a seller's accounting management system to automatically update advertisements and control publication timing, and a buyer interface for purchase, reservation, or referral regarding the advertised product or service.

Title
Internet advertising system and method
Application Number
10/954820
Publication Number
7240025 (B2)
Application Date
September 30, 2004
Publication Date
July 3, 2007
Inventor
Michael A Dean
Dallas, 75240
TX, US
Lucinda Stone
Dallas, 75240
TX, US
Agent
Henry Croskell
IPC
G06Q 30/00
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