The present invention provides a face guard connector assembly for a sports helmet, such as a football, hockey or lacrosse helmet. The face guard includes a plurality of elongated bar members that intersect to define a grid. The connector assembly removably connects the face guard to the helmet shell. The connector assembly includes a bracket having at least one channel configured to receive a portion of the face guard. The connector assembly further includes a shock absorber assembly that distributes an impact force at the face guard to the shell in an omni-directional manner. The shock absorber assembly includes an elastomeric grommet, a bushing, and a nut, each have an opening. When aligned, the openings collectively define a passageway configured to receive a fastener that secures the connector assembly to the sports helmet. The helmet shell has opposed side portions with each side portion having a mounting aperture that receives an extent of the shock absorber assembly.