07089264 is referenced by 174 patents and cites 33 patents.

A method of facilitating delivery of advertising to users of mobile computing platforms is disclosed. A geographic database contains data entities that represent geographic features, such as roads, located in a geographic region. Advertising zones are defined within the geographic region. Associated with at least some of the data entities that represent geographic features are data that indicate in which of the advertising zones the represented geographic feature is located. Advertisers are allowed to associate advertising messages with the advertising zones. Users of mobile computing platforms are provided with geographically-related services that use the geographic database. As a user of a mobile computing platform travels in the geographic region, the location of the mobile computing platform is determined. The user of the mobile computing platform is provided with the advertising message associated with the advertising zone in which the mobile computing platform is determined to be located.

Title
Geographic database organization that facilitates location-based advertising
Application Number
9/887198
Publication Number
7089264 (B1)
Application Date
June 22, 2001
Publication Date
August 8, 2006
Inventor
Roy Casino
Mundelein
IL, US
Christopher Dougherty
Highland Park
IL, US
Matthew A Guido
Chicago
IL, US
Agent
Grace L O Brien
Frank J Kozak
Jon D Shutter
Assignee
Navteq North America
IL, US
IPC
G06F 7/00
G06F 17/00
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