07062510 is referenced by 200 patents and cites 139 patents.

Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.

Title
Consumer profiling and advertisement selection system
Application Number
9/807887
Publication Number
7062510 (B1)
Application Date
December 2, 1999
Publication Date
June 13, 2006
Inventor
Charles Eldering
Doylestown
PA, US
Agent
Technology Patents & Licensing
Assignee
Prime Research Alliance E
VG
IPC
G06F 17/30
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