A method of obtaining, from a remote location, topic-specific information regarding a product includes: electronically receiving one of a plurality of machine-readable codes electronically navigating to an information resource at a remote location; and displaying the information resource's topic-specific information about the product on an electronic display device. In further detail, each of the machine-readable codes is associated with an information topic relating to a product, with at least one machine-readable code having an associated information topic which is different from that of the other machine-readable code or codes. Also, each of the machine-readable codes encodes an identifier which is associated with a corresponding information resource at a remote location. At least one corresponding information resource includes topic-specific information about the product which is different from that of the other corresponding information resource or resources. In the electronic-navigation step, the corresponding information resource at the remote location is the resource associated with the identifier encoded by the machine-readable code.