07054831 is referenced by 118 patents and cites 22 patents.

A combination multi-media interactive game and video infomercial enables a seller of merchandise to combine an advertising infomercial with a player and/or participant's playing of an interactive game. Preferably, the game is a step-by-step strategic or random game, whereby a player and/or participant starts at an opening starting point and proceeds from one decision point to another. When a player comes to a decision point in the game, they are required to select a product from a group of products that is suitable for the next task that the player must accomplish to advance in the game. This requires that the player research each of the products, thereby acquiring knowledge of the same, and retain the knowledge for later application in the game through selection of the correct product for each task in the game. As the players successfully make their way through the game, they amass point, product discounts, coupons, etc. that can be applied toward the purchase of the products.

System and method for combining interactive game with interactive advertising
Application Number
Publication Number
7054831 (B2)
Application Date
August 11, 2003
Publication Date
May 30, 2006
Eric Koenig
Centerport, 11721
William Blake
Allan Chan
Alfred M Walker
G07F 19/00
G06F 17/00
G07C 13/00
A63F 9/24
G06Q 30/00
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