The present invention relates to a method and apparatus for managing and balancing the load of each of the servers in the network. In one aspect, the invention relates to an apparatus for managing server load in a networked system of servers. The apparatus includes a dynamic store storing run-time information associated with a plurality of servers in a server farm. The apparatus also includes an event bus. The apparatus also includes a load management subsystem in communication with the dynamic store via the event bus. The load management subsystem receives a request from the event bus to identify a server and transmits a message to the event bus that includes an address of an identified server based on information from the dynamic store.