06922672 is referenced by 71 patents and cites 34 patents.

A system and method for providing target groups of customers with a plurality of promotions for a plurality of goods. Active customers are tracked for each target group. Active customers can include customers with portable devices, customers with hand-held devices, customers who are viewers of a pay-per-view system and customers who are viewers of a web site. The promotions for each target group are calculated based on the promotional objectives for each target group and the conditions in the operating environment. Selected promotions are sent the active customers for each target group.

Title
Dynamic method and apparatus for target promotion
Application Number
9/232751
Publication Number
6922672 (B1)
Application Date
January 15, 1999
Publication Date
July 26, 2005
Inventor
Philip Shi Lung Yu
Chappaqua
NY, US
Brent Tzion Hailpern
Katonah
NY, US
Agent
F Chau & Associates
Assignee
International Business Machines Corporation
NY, US
IPC
G06F 017/60
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