06912505 is referenced by 387 patents and cites 23 patents.

Various methods are disclosed for monitoring user browsing activities that indicate user interests in particular products or other items, and for using such information to identify items that are related to one another. In one embodiment, relationships between products within an online catalog are determined by identifying products that are frequently viewed by users within the same browsing session (e.g., products A and B are related because a significant portion of those who viewed A also viewed B). The resulting item relatedness data is preferably stored in a table that maps items to sets of related items. The table may be used to provide personalized product recommendations to users, and/or to supplement product detail pages with lists of related products. In one embodiment, the table is used to provide session-specific product recommendations to users that are based on the products viewed by the user during the current browsing session.

Title
Use of product viewing histories of users to identify related products
Application Number
9/821712
Publication Number
6912505 (B2)
Application Date
March 29, 2001
Publication Date
June 28, 2005
Inventor
Nida K Zada
Seattle
WA, US
Brent R Smith
Redmond
WA, US
Gregory D Linden
Seattle
WA, US
Agent
Knobbe Martens Olson & Bear
Assignee
Amazon com
WA, US
IPC
G06F 017/60
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