06853982 is referenced by 444 patents and cites 23 patents.

Various methods are disclosed for monitoring user browsing activities, and for using such information to provide session-specific item recommendations to users. In one embodiment, a monitoring component of a merchant's Web site maintains a record of products viewed by each user during a current browsing session—preferably based on visits to product detail pages. A recommendations component uses the resulting history of viewed products to identify additional products to recommend, preferably using a pre-existing table that maps products to related products. In one embodiment, this table is generated by periodically analyzing user browsing histories to identify correlations between purchases, viewing events, and/or other actions performed with respect to particular products. The recommended items may be displayed together with an option to individually deselect the recently viewed items on which the recommendations are based. Embodiments are also disclosed that use recent browse node visits, and recent searches, to generate the recommendations.

Title
Content personalization based on actions performed during a current browsing session
Application Number
9/821826
Publication Number
6853982 (B2)
Application Date
March 29, 2001
Publication Date
February 8, 2005
Inventor
Nida K Zada
Ellicott City
WA, US
Gregory D Linden
Seattle
WA, US
Brent R Smith
Redmond
WA, US
Agent
Knobbe Martens Olson & Bear
Assignee
Amazon com
WA, US
IPC
G06F 017/60
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