06647269 is referenced by 504 patents.

Accurate location information about a mobile telecommunication transceiver is used to generate advertising content responsive to a user approaching the location of a business. This advertising content is tailored to the user's preferences and the particular business involved. Once the advertising content is delivered, the position of the user is monitored to track the effectiveness of the advertisement. If the user enters the business' store and/or makes a purchase, the advertisement is logged as having been successful. If the user does not enter the store within a predetermined period of time or moves away from the store, the advertisement is considered to have been ineffective.

Title
Method and system for analyzing advertisements delivered to a mobile unit
Application Number
9/898496
Publication Number
6647269 (B2)
Application Date
July 5, 2001
Publication Date
November 11, 2003
Inventor
Philip J Koopman Jr
Pittsburgh
PA, US
Hirohisa A Tanaka
Menlo Park
CA, US
Geoffrey R Hendrey
San Francisco
CA, US
Agent
Fenwick & West
US
Assignee
Telcontar
CA, US
IPC
H04Q 7/20
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