06647257 is referenced by 498 patents and cites 5 patents.

A system and method is provided for inserting messages, and in particular, commercial information or advertisements, into a wireless mobile communication. The messages are targeted to the subscriber of the basis of: the location of the terminal at the time of the wireless mobile communication; demographic and personal preference data pertaining to the subscriber; responses made to the messages previously provided to the subscriber; or the historical movement patterns of the subscriber. In yet another alternative embodiment, the subscriber is queried at the conclusion to select one of several options. Based on the subscriber's response, the system may provide additional information relating to the targeted message; insert another message; forward a voce mail, e-mail, of facsimile copy of the targeted message to the subscriber; or establish a direct link with a representative of the sponsor of the message, such as a telemarketer.

Title
System and method for providing targeted messages based on wireless mobile location
Application Number
9/213387
Publication Number
6647257 (B2)
Application Date
December 10, 1998
Publication Date
November 11, 2003
Inventor
Craig A Owensby
Washington
DC, US
Agent
Reed Smith
US
Agent
Thomas J McWilliams
US
Louis M Heidelberger
US
Assignee
Leap Wireless International
CA, US
IPC
H04Q 7/20
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