06564379 is referenced by 184 patents and cites 19 patents.

An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.

Title
Program guide system with flip and browse advertisements
Application Number
9/70555
Publication Number
6564379 (B1)
Application Date
April 30, 1998
Publication Date
May 13, 2003
Inventor
Donald W Allison
Tulsa
OK, US
Michael D Ellis
Boulder
CO, US
Steven C Williamson
Broken Arrow
OK, US
W Benjamin Herrington
Tulsa
OK, US
William L Thomas
Bixby
OK, US
Kenneth F Carpenter Jr
Mount Laurel
NJ, US
Robert A Knee
Lansdale
PA, US
Steven J Reynolds
Littleton
CO, US
Thomas R Lemmons
Sand Springs
OK, US
Connie T Marshall
Muskogee
OK, US
Joel G Hassell
Arvada
CO, US
Edward B Knudson
Littleton
CO, US
Agent
Fish & Neave
US
Agent
Alexander Shvarts
US
Assignee
United Video Properties
OK, US
IPC
H04N 5/445
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