06539375 is referenced by 232 patents.

A method and system of this invention that provides for profiling a user of the Internet according to predefined categories of interest is described herein. This invention includes scanning content information of an Internet user to generate unknown data and processing unknown data to determine its relevance to predefined categories of interest. This relevance is indicated in a matching rating system, analyzing attributes such as length of time reviewing content information, frequency of encounter, recency, strength and closeness. With comparisons such as these, this invention generates a match of the unknown data with the predefined categories to form a profile of the user that may ultimately be used to target offers to users based upon the profile.

Title
Method and system for generating and using a computer user's personal interest profile
Application Number
9/368392
Publication Number
6539375 (B2)
Application Date
August 4, 1999
Publication Date
March 25, 2003
Inventor
Charles Kawasaki
Portland
OR, US
Agent
Senninger Powers Leavitt & Roedel
US
Assignee
Microsoft Corporation
WA, US
IPC
G06F 17/30
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