A collapsible carton for shipping, storage and display of individually wrapped smaller packages is provided which includes opposing front and rear panels, a floor and a pair of opposing side panels. The front, rear and side panels have walls of identical height as measured from the floor up to an upper edge of each of the panels. Together they form a receiving cavity with the edges defining an open mouth. Each side panel includes a tear-away section shaped preferably as a right triangle, one edge of the tear-away section being coincident with the upper edge of the respective side panel and a diagonal edge in perforated attachment running transverse across the side panel. The front panel also includes a tear-away section having one edge coincident with the upper edge of the front panel and an opposed edge in perforated attachment. Cartons of this invention are particularly suited for individually wrapped personal care products such as towelettes which are elongate and cannot easily be stood by themselves on a market shelf.