06314451 is referenced by 294 patents and cites 152 patents.

A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from a distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.

Title
Ad controller for use in implementing user-transparent network-distributed advertising and for interstitially displaying an advertisement so distributed
Application Number
9/352625
Publication Number
6314451 (B1)
Application Date
July 13, 1999
Publication Date
November 6, 2001
Inventor
Wei Yeh Lee
New York
NY, US
Rick W Landsman
Waccabuc
NY, US
Agent
Michaelson & Wallace
US
Agent
Peter L Michaelson
US
Assignee
Unicast Communications Corporation
NY, US
IPC
G06F 13/38
View Original Source