An original (full size) image is automatically represented by a thumbnail (reduced size) image on a Web page. A user selects the original image that will be represented by the thumbnail image. The thumbnail image is produced and placed into a Web page that is being created or edited. While viewing the Web page, selection of the thumbnail image causes a hyperlink to the original image that is automatically associated with the thumbnail image to be traversed, so that the original image is retrieved and displayed. An auto thumbnail tool dialog box enables the user to define the size of the thumbnail image and to optionally select a border and/or a beveled edge for the thumbnail image. The coloring and the pattern of the border may also be optionally selected by the user.