An icon reader reads picture identification data from a data icon on an image print. This data is used to determine the location of a corresponding sound bite contained in a memory module and for playing the sound bite. The memory module contains sound bites recorded at the camera during picture taking. The icon reader includes a data reader module that optically scans the data icon from one location to read the picture identification data. The icon reader further includes a decoder for decoding the encoded picture identification data, and a data port for selective communication with the memory module. In one embodiment, the icon reader is structured to be a self-contained sound playback apparatus in which a sound IC card is docked to the data port and, in another embodiment, the icon reader is coupled with a wireless communication device for communicating the decoded picture identification data to a remote memory archive unit having built-in sound playback apparatus. The archive unit is capable of storing a plurality of sound IC cards or memory modules.