Described is a process for forming controllably releasable fragrance-containing consumable articles, for example, encapsulated fragrances in detergents or fabric softener articles and compositions. The process includes the steps of:
(a) forming an aqueous fragrance emulsion, including a modified starch;
(b) spray drying or freeze drying the emulsion to form a fragrance-containing powder; and
(c) mixing a solid consumable article base (e.g., detergent or fabric softener base) with the fragrance-containing powder.
Also described are products produced by means of such processes as well as uses thereof.