06188398 is referenced by 189 patents and cites 10 patents.

A method for enabling an interactive video experience utilizing the Internet in which entertainment is combined with advertising to create an enhanced advertising experience. The invention utilizes techniques to deliver demographically targeted advertisements at predetermined times while watching a video. In addition, selectable buttons are maintained in a visible stack, which, when selected, cause a window to be opened containing further information. In this manner, a user is able to select an object, and obtain more information about the selected object, while the video stream is still playing, as well as make a purchase decision.

Title
Targeting advertising using web pages with video
Application Number
9/325004
Publication Number
6188398 (B1)
Application Date
June 2, 1999
Publication Date
February 13, 2001
Inventor
Chris Fulton
2230 Broadway, Santa Monica
CA, US
James Sabo
2230 Broadway, Santa Monica
CA, US
Chad Shakley
2230 Broadway, Santa Monica
CA, US
Mark Collins Rector
2230 Broadway, Santa Monica
CA, US
IPC
H04N 7/10
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