06183366 is referenced by 423 patents and cites 112 patents.

The present invention is an information service and advertising providing system for presenting interactive information services together with interactive advertising on a communications network such as the Internet and LANs. The information service may be a game played interactively on the network while advertising is communicated between users and an advertising network node. However, other interactive services, such as are available on the Internet, are also accessible for concurrent use with advertising presentations. Advertising or promotionals may be selectively presented to users by comparing archived user profiles with demographic profiles of desired users. User responses to advertising may be used for evaluating advertising effectiveness such as for test or microtarget marketing. Compensation to users for viewing advertising may also be provided. For instance, users may be provided with subsidized Internet access for receiving advertising while concurrently interacting with an Internet service. Users may also be provided with various games and/or game tournaments via interactive network communications. Thus, users may respond to advertising while being entertained (e.g., via games), or while interacting with another network service.

Title
Network gaming system
Application Number
9/105401
Publication Number
6183366 (B2)
Application Date
June 26, 1998
Publication Date
February 6, 2001
Inventor
John Van Antwerp
Springdale
MD, US
Sheldon F Goldberg
Henderson
NV, US
Agent
Sheridan Ross P C
US
Assignee
Sheldon Goldberg
CO, US
IPC
A63F 9/24
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