A method for redeeming collectible points using on-line bidding for promotional items. Promotional points are collected by consumer purchases of products associated with the points or other consumer behavior. Consumers accumulate the points and then redeem them by bidding on promotional items posted for fixed periods of time on an internet site. The method provides for fixed promotional inventory costs as well as the timely collection of consumer preference information. One embodiment of the invention also provides for parental approval of a minor's participation.