06144944 is referenced by 454 patents and cites 23 patents.

A system for selecting and providing information. The system can include an advertisement server that provides selected advertisements in response to a request from a web page server. The request includes information that will allow the advertisement server to select an appropriate advertisement. The advertisement server includes a control program for controlling the selection of the advertisements. The control program communicates with one or more affinity engines. Each affinity engine determines an affinity (degree of relevance or indicator of matching) given advertisements have for the information corresponding to the request. The engines use different request information such as demographic information, page sponsor information, keyword sponsor information, etc.

Title
Computer system for efficiently selecting and providing information
Application Number
9/64675
Publication Number
6144944
Application Date
April 22, 1998
Publication Date
November 7, 2000
Inventor
Sandeep A Nawathe
Sunnyvale
CA, US
Stephen J Kurtzman II
San Jose
CA, US
Agent
Fenwick & West
Assignee
Imgis
CA, US
IPC
G06F 151/00
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