06141666 is referenced by 324 patents and cites 25 patents.

The present server based communications system provides dynamic customization of hypertext tagged documents presented to clients accessing the system. The customization, which pertains to the content of the documents, is based on the specific requirements of a class to which the client belongs to. The class may be defined by the identity of the source which refers the client to the system. The system utilizes a database which dynamically retrieves stored data in response to a server software tool which configures the data into hypertext tagged documents. The system utilizes a dynamic token scheme to pass the identity of the referring network site from document to document to eventual purchase document accessed by the client through the hypertext tags.

Title
Method and system for customizing marketing services on networks communicating with hypertext tagging conventions
Application Number
8/785321
Publication Number
6141666
Application Date
January 21, 1997
Publication Date
October 31, 2000
Inventor
William J Tobin
Stamford
CT, US
Agent
Arthur L Buchanan Ingersoll PC Plevy
Assignee
Internet Consultants
CT, US
IPC
G06F 17/60
G06F 17/21
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